Client Background
Innertune is the #1 Positive Affirmations App available on the App Store and Google Play. The app empowers users to change their lives through daily audio affirmations designed to promote a positive mindset, boost self-confidence, and reduce stress. With features like customizable playlists, voice and music personalization, and habit-forming reminders, Innertune has become a trusted companion for users seeking personal development and emotional well-being.
The Challenge
When Innertune partnered with us in November 2024, they had an exceptional product with strong user engagement but lacked authority in the eyes of search engines. Their Domain Rating (DR) was 32, monthly organic traffic was 8.9K, and they had 149 referring domains. To compete with established players in the personal growth and mindset space, they needed a significant SEO push through high-quality backlinks.
The Goal
We aimed to:
- Increase Innertune’s DR steadily and safely
- Drive organic traffic growth that leads to app installs and loyal users
- Build a natural, high-authority backlink profile
- Strengthen rankings for self-help and mindset-related keywords
Our Link Building Strategy
We focused on quality over quantity, leaning on relevance and relationships rather than mass outreach.
Identifying Relevant Verticals
We aligned Innertune’s positioning around entrepreneurship, mental resilience, and personal growth, giving us a solid entry point into SaaS and mindset-focused communities. Our outreach targeted:
- SaaS and startup blogs
- Entrepreneurial platforms and founder-focused publications
- Growth mindset and habit-building content hubs
- Career development and coaching sites
Vetting and Outreach
We built a vetted list of partner websites based on:
- Organic traffic and engagement
- Clean backlink profiles
- Topical alignment and active resource sections
We then launched a series of personalized outreach campaigns using:
- 1:1 link exchanges
- ABC-style exchanges for natural diversification
- Guest posts that offered genuine value to the host site’s readers
Focus on Contextual Quality
We avoided transactional or commercial placements. Instead, we prioritized editorial links embedded naturally within content that added context and authority to Innertune’s resources.
Monthly Campaign Timeline
Here’s a month-by-month breakdown of how the campaign progressed, from the initial audit to major traffic gains and top-ranking content.
November 2024
- Kickoff: DR 32, Traffic 8.9K
- Audit of linkable assets and technical foundation
- Initial wave of 1:1 and ABC outreach targeting productivity and wellness sites
December 2024
- DR rises to 40, traffic hits 11.1K
- Referring domains reach 160
- Early link placements on relevant websites.
- Adjusted targeting based on initial campaign results
January 2025
- Continued prospecting and personalized outreach
- Experimented with app-focused publishers
- Supported internal linking and on-site blog optimization
February 2025
- DR stabilizes at 43–44, steady traffic rise
- Anchor text distribution refined for natural signals
- Targeted re-pitches for refreshed blog content
March 2025
- Google Search Console reveals strong performance:
- 82.8K total clicks
- 2.19M impressions
- 3.8% average CTR
- Avg SERP Position: 11.3
- Highest engagement and link response rate of the campaign
April 2025
- DR hits 45, traffic climbs to 32.5K
- Referring domains total 195
- New blog posts begin ranking on page 1 for competitive affirmations-related queries
Results At a Glance
| Date | Domain Rating | Monthly Traffic | Referring Domains |
| Nov 7, 2024 | 32 | 8.9K | 149 |
| Dec 25, 2024 | 40 | 11.1K | 160 |
| Apr 8, 2025 | 45 | 32.5K | 195 |
Google Search Console Snapshot (Nov 2024 – Mar 2025)
- Total Clicks: 82.8K
- Total Impressions: 2.19 million
- Average CTR: 3.8%
- Average Position: 11.3
Key Outcomes
- 📈 265% increase in organic traffic in just 5 months
- 🔗 44% lift in Domain Rating (DR 32 → 45)
- 🌐 Referring domains grew from 149 to 195
- 🧠 Improved rankings across dozens of mindset and affirmation keywords
Why It Worked
What set this campaign apart was precision, not just in targeting, but in execution:
- Context-rich placements on trusted SaaS’ blog and resources
- Relationship-based outreach, not bulk spam
- Alignment between content, links, and user intent
We didn’t just build links — we built authority, the right way.
Final Thoughts
Innertune’s link-building journey proves that even in competitive, intent-driven niches, smart strategy and ethical execution can drive significant gains.
Whether you’re an app founder, SEO lead, or SaaS marketer looking to scale organically, this campaign shows what’s possible when you treat link building as a relationship channel, not a numbers game.
Ready to scale your traffic with relationship-based link building? Let’s talk.
Jinky Oblianda is the founder of Links Amplifier Digital. She’s been building links and helping agencies for years before slowly starting her agency.
