Services
Relationship-Driven Link Building Built Around Relevance
We help SaaS, tech, and service-based businesses build relevant backlinks through careful prospecting, personalized outreach, and editorial placements.
Our approach isn’t based on securing as many links as possible or chasing SEO metrics alone. We look at topical relevance, website quality, editorial context, and whether each opportunity makes sense for your brand.
Our Process
Prospecting
Every campaign starts by finding websites that are relevant to your business and the pages you want to support.
We research and evaluate potential opportunities using manual prospecting, competitor research, and link-building tools. Rather than relying on a single metric, we consider several factors when assessing a website:
- Topical relevance: How closely the website and its content relate to your business.
- Website quality: Whether the site publishes useful, legitimate content for a real audience.
- Organic traffic: Whether the website has an established organic search presence.
- Editorial fit: Whether your link can be placed naturally within relevant content.
- Backlink profile: Whether the website has a credible and healthy link profile.
This gives us a focused prospect list rather than a large database of websites selected primarily by metrics.
Outreach
Once we’ve identified suitable prospects, we reach out directly to website owners, editors, publishers, and other relevant contacts.
Our outreach is personalized to the website and the opportunity. We focus on starting genuine conversations rather than sending the same pitch to a large list of contacts.
Depending on the website and campaign, outreach may involve:
- Editorial link opportunities
- Relevant content mentions
- Existing content updates
- Content and resource collaborations
- Other mutually relevant placement opportunities
The objective is to find a placement that works naturally for both your website and the publishing site.
Deliver
When an opportunity is secured, we coordinate the placement and review the backlink before adding it to your campaign.
Each link is assessed for:
- Relevance: The website and linking content should have a logical connection to your business or target page.
- Context: The backlink should appear naturally within the surrounding content.
- Website quality: We review the site’s content, traffic, backlink profile, and overall quality.
- Placement: We check that the agreed link and anchor text have been implemented correctly.
Our focus is on securing relevant, well-placed backlinks that strengthen your backlink profile and support your broader SEO strategy.
Transparency and Reporting
You’ll know what has been secured and where your links have been placed.
Campaign reporting can include:
- Live backlink URL
- Target URL
- Anchor text
- Website metrics
- Placement details
- Campaign status
We keep the process transparent so you can review the links delivered throughout the campaign.
Looking for a Link Building Partner?
Tell us about your website, the pages you’re looking to support, and your link building requirements.
